Creative strategist & copywriter. Product pages. Campaigns. Brand voice.
How do you sell jewelry without ever mentioning jewelry? A brand, a campaign, a film about what actually stays.
Why does every leash ad sound the same? Everyone talks product: materials, quality, durability. But a big dog’s owner isn’t thinking “premium” when the dog suddenly lunges. They’re thinking: “Just don’t break.”
The poster grew out of the page. Same tone.
View the site ↗Two pieces on the same AI boom. From a different angle. One about power. One about money. Both about where the real action is. Where no one’s looking.
Pieces
Big Tech · Energy
Microsoft is restarting a nuclear reactor. Meanwhile, next-gen chips could soon draw a fraction of the power. Who keeps AI running?
Read ↗Markets · Investing
The biggest winners of the AI boom are companies no one talks about. Someone still has to cool the servers. Power them. Wire them together with thousands of cables.
Read ↗